12 New Trends of Wordpress | You must know to win Top-Rated developer badge.
WordPress is the most trusted content management system for web design and development in 2020. With WordPress, you can easily build a powerful and dynamic website for your business in a few hours.
But the digital world of WordPress is constantly changing; there are always new features, functionalities, themes, and plugins that can take your website to the next level. So, how do you know what updates you should be making to your site in order to impress users and keep up with the competition?
Here are 12 top WordPress trends to follow in 2020.
1. Chatbot Integration
Chatbots are quickly becoming the ideal way for customers to keep in touch with businesses. You might think that many people would rather talk to a human than a robot, but according to statistics published by Invesp, "Forty percent of consumers do not care whether a chatbot or a real human helps them, as long as they are getting the help they need." The company also notes that "eighty-five percent of all customer interactions will be handled without a human agent by 2020."
Due to the popularity and convenience of chatbots, there are already a number of WordPress chatbot plugins that you can use to easily implement a chatbot on your WordPress site. And in 2020, expect those WordPress chatbots to get even more advanced, as they will be able to better understand complex conversations and solve more complicated problems and queries.
2. Multipurpose Themes
WordPress powers 35.7% of all websites on the internet. And with so many businesses discovering the power of WordPress and making the move to the popular content management platform, expect a rise in multipurpose WordPress themes. Multipurpose WordPress themes are versatile, so they can be used to build any type of website.
3. Motion UI
With so many sites on the web, your website has to grab the attention of users and make them want to stick around. With a motion user interface (UI), you can provide your website visitors with a more engaging experience by adding movement, such as animated elements and transitions into your web design.
Motion UI isn’t just about being flashy — you can use it to direct website visitors where to go and what to do. For example, on Stripe Sigma’s website, underneath a video of the product in action, a scrolling ticker of FAQ-cards is displayed below. This helps users get answers to their questions in a visually interesting way.
4. Video Backgrounds
Another way you can add more motion to your WordPress website is with video backgrounds, which will be a big trend in 2020. Unlike static image backgrounds, video backgrounds are able to truly bring a website to life.
Video backgrounds don’t only look cool; they’re also engaging. A website visitor might scroll past a static image of your product, but with a video background, visitors will be more likely to stop and watch. So, you can use your video background to show users how your product works or to highlight important aspects of it in a way that’s engaging to them.
Plus, you can easily add a video background to your site with the WordPress Gutenberg Cover Block.
5. Websites You Can Talk To With voice-enabled devices like Google Home and Amazon Alexa
With voice-enabled devices like Google Home and Amazon Alexa taking over in recent years, it’s no surprise that voice-activated websites will be a trend to follow in 2020. Instead of having to type or click around on a website to find what they’re looking for, users can use their voices to search for what they need.
More and more businesses are adding voice search capabilities to their WordPress websites to improve the search experience for users. Voice search doesn’t only help your website visitors, but it will also help your site rank for Google voice search queries.
6. Artificial Intelligence
AI is one of the top trends of the time. It is one of the key components used in the strategies of digital transformations. Artificial intelligence will definitely accelerate the user experience as well as help boost the website.
Companies are already using AI in a number of ways. Reducing costs, automating the several arms of the business as well as boost time–these are only some of the salient uses. The role of artificial intelligence is only expected to rise in the following year. Companies will be heavily dependent on technology for customer satisfaction and productivity improvement.
7. The use of multi-purpose themes
WordPress already has a multipurpose theme permit which allows its users to build any type of website which spans across several styles. The themes permit customizations, are sleek and already have a bunch of plug-ins to choose from.
The reason why this multipurpose theme is gaining popularity is that it covers an immense number of websites. Now with a bunch of organizations opting for WordPress for business website development, there is a high possibility that this feature will sky-rocket in 2020.
8. Augmented and Virtual Reality
These two technologies have already witnessed a massive surge in recent times. Most companies and developers are choosing AR and VR for increasing their reach and attracting more consumers in the process.
WordPress has fully authorized VR content with 360-degree images and videos. The extensive popularity that it has witnessed is expected to continue well into 2020. For photo and video-based websites, these two options would really help in boosting the site.
9. Website Builders
Despite having a wide selection of plug-ins and themes for smoother web development, some developers would find it difficult to create one. The Website Builders tool in eliminating this problem. What You See Is What You Get (WYSIWYG) is an interface that allows users to customize their webpage design instantaneously. This is especially great for those out there with not much experience in website building and is a huge plus point when compared to competitors.
Elementor and Beaver Builder are the WYSIWYG builders of WordPress. Gutenberg was launched by WordPress in 2018 with a drag and drop interface to customize several areas of post or page. It would be interesting to see how these website builders help developers in the future as well.
10. E-Commerce
This term has become an inevitable part of WordPress websites. E-commerce is one trend that has become extremely popular and will mostly continue in the future as well. The WooCommerce plug-in has helped in the task execution process immensely. With the latest themes, users can develop and a safe and powerful e-commerce configuration system effortlessly.
Trends in this field like subscription-based services, mobile, and personalized shopping will be seeing a steady growth in 2020 as well.
11. Voice Search Optimization
This is a crucial part of the SEO process. With voice assistants like Siri and Alexa already seeing an exponential spike, it is a testament to the trend that it will continue to be in 2020. Users also prefer to use voice search instead of actually typing.
Voice search optimization is a great tool for a small, medium as well as large industries to get more customer engagement. In terms of CRM, this would be a great addition and transforms the way users interact with the website.
12. Chatbot integration
The integration of chat-bots has been done with the CRM on WordPress to administer more user support. This feature helps you monitor the user clicks on different promos even if they’ve downloaded a lead capture or interacted with the social channel.
With the benefits that chatbots bring to the table, it is a useful addition to your website. It works to understand human interaction and behavior. Hence if fed with suitable information, it can really help in boosting user interaction and overall experience on the site.
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